World-class excellence among spirits

Wyborowa - a famous Polish vodka available in 91 countries on 6 continents - comes in bottles of a distinctive shape well-known in Poland and abroad. As consumers in this category like surprises, even popular brands have to undergo makeovers in order to keep their customers interested.

‘W’ means wonderful

Our task was to create the limited edition packaging. The idea was to combine the traditional look with innovative and impressive design that no other spirits brand had applied in Poland before…

Fresh approach to design

We have decided that the concept of new packaging will be based on the letter 'W'. 'W' for Wyborowa and 'W' for wódka (not vodka) to highlight the authenticity of this Polish brand.
Capital 'W' became the core element of the graphic form while smaller letters were incorporated into the bottle's structure. Letters placed at various angles create an interesting effect of refraction and sparkle like crystals when reached by light.
The limited edition bottle of Wyborowa stands out due to its original character and refined simplicity.