New thinking, new ideas.
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Create Generously
An alternative view on what's driving and defining the most successful businesses and brands today.
Type : Articles
Author : Dragon Rouge
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Digital starts where branding comes into play*
Nowadays, new technologies have become a ubiquitous, transparent part of our lives. They ceased to be just a fancy gadget and have become a standard tool used on a daily basis. You may describe it as social transition or even communication revolution.
Type : Articles
Author : Marta Konys
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Sociocultural trend: Once Upon a Time
Here is a sneak peak at one of our trends: Once upon a time.
Type : Films
Author : Sophie Grenier
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The art of brand refreshing
An article by Arek Łoś discussing the art of rebranding, which seems less spectacular than launching, yet it is more complex for the brand owner.
Type : Articles
Author : Arek Los
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Green design or greenwash?
How to design packaging to communicate brand’s genuine green initiative. An article by Małgorzata Starczewska.
Type : Articles
Author : Małgorzata Starczewska