New needs

Wyborowa is a strong brand that is highly appreciated in Poland. However, as various new and interesting flavors were launched by competitors, a growing number of consumers were more than happy to buy them. Given that, the sales of Wyborowa started to decline despite its long-standing prestige and excellent image. In order to address consumers' changing expectations, the producer decided to roll out new flavors.

How to impress

Dragon Rouge was called on to design bottles for new flavors of Wyborowa. The task was to create disruptive and innovative design that would provide strong shelf standout. The idea was that the bottles should communicate flavors and harmonize with colors of the content and new names. Moreover, the high quality and premium character of Wyborowa needed to be highlighted.

Strong and juicy

The efforts of Dragon Rouge bore fruit in the form of impressive and innovative designs. Large fruit visuals cover almost the entire bottle surface while names along with alcohol colors are an excellent supplement to the bold and distinctive design. The new product grabs attention of young, open-minded people who constitute its core target group.